InnoMed CEO Ron Richard interview
Recently, HomeCareMag published an article on sleep therapy. Here is an excerpt from the article featuring InnoMed Technologies CEO Ron Richard.
The availability of less expensive home sleep studies is increasing awareness and utilization of sleep therapies, says Ron Richard, CEO of InnoMed Technologies. The sleep market is also benefiting from greater awareness of related health problems like hypertension, diabetes, cardiac
events and strokes. The Affordable Care Act (ACA) is contributing to a more proactive preventative care mindset that can benefit the market for sleep therapies. The broader impact of the ACA’s higher co-pays will become more apparent in 2015 as implementation of the act plays out, Richard says. Richard reminds HME providers that Medicare covers only about 20 percent of the total sleep patients. Many people in their thirties to fifties who are covered by private plans make up a large part of the patient pool and are not covered by competitive bidding. The rate of obesity, which is one of the risk factors for OSA, is higher among younger patients than those older than 65. InnoMed manufactures a range of masks used in sleep and respiratory applications. The company started with the Nasal-Aire product in the early 2000s and has since added other products, including the Aloha Nasal Pillow System, featuring a lightweight and comfortable mask for restless sleepers. One trend in the market is toward masks that are less intrusive and easier to wear, Richard says. Women don’t want headgear that interferes with their hair. Providers can take a role in promoting greater awareness of sleep therapies through advertisements, health fairs, etc. Physicians including more questions about snoring and problems falling asleep on intake forms is also beneficial. Screening for sleep apnea can also reduce post-operative complications in the hospital setting. Many people who never knew they had sleep apnea have discovered it through use of screening questionnaires, Richard says. Richard says providers should follow up with patients to be sure they are getting their CPAP accessories and suppliers and that they are compliant and comfortable with their mask. “They should communicate with patients more frequently than they have in the past,” he recommends.